Posts tagged SEM
5 Ways to Maximize PPC Impressions
Jun 11th
It’s exciting to have a client with a virtually unlimited budget. But every effort has its unique obstacles, and limited impression share is a big one for aggressive advertisers.
Usually in PPC, the goal is to get the best return from a limited budget. But when you get a client whose goal is to dominate the market and get as much profit as possible by spending as much as possible, you run into the problem of limited PPC impressions.
21 Essential SEO Tips & Techniques
Jun 10th
Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.†Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.
Small Business SEO Checklist: The Do’s
- Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
- Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
- Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
